Marketing Articles

The Marketing category covers the channels small businesses actually use to get customers — Google Ads, landing pages, email sequences, content marketing, and the conversion-rate work that turns existing traffic into bookings, calls, and sales. Articles are written from inside live campaigns, so you'll see real numbers (cost per lead, conversion rate, ROAS) rather than illustrative examples. We also call out the tactics that get oversold (most CRO 'best practices,' most viral marketing advice, most influencer playbooks) so you can spend your budget on what moves the needle for a business with a real P&L. On Google Ads, expect deep dives into account structure for service businesses, how to set up conversion tracking that doesn't lie, negative keyword discipline, and how to read the auction insights report without panicking. On landing pages, we walk through the page patterns that consistently outperform a homepage for paid traffic — long-form sales pages, free-quote calculators, two-step opt-ins, and trust-stack layouts — with examples drawn from local Utah service businesses. For email, we cover welcome sequences, win-back flows, transactional emails that double as marketing, and the small list of automations that pay for an entire ESP subscription. Content marketing pieces focus on topic clusters, distribution, repurposing across formats, and the surprisingly small number of articles a small business actually needs to dominate a niche. Threaded through every guide is a CRO mindset: what to test, how to size an experiment with limited traffic, and when 'just ship it' beats a perfectly designed split test. If you're responsible for marketing spend and tired of vendors who promise the moon and report on vanity metrics, this category is the antidote — opinionated, numbers-first, and built around the channels that actually pay back.

Who it's for: Small business owners and in-house marketers responsible for paid ads, email, or content — especially anyone who needs to defend a marketing budget to a skeptical owner or board.