Site & service updates

Changelog

A running log of meaningful changes we ship to surrealmarketingservices.com — new pages, SEO upgrades, performance work, and service updates. Reverse-chronological so the freshest stuff is first.

Most recent entry:
  1. SEOPerformanceContent

    Premium polish, hand-off docs, and final SEO validation

    • Reading-progress bar on long-form articles (≥ 1,500 words).
    • Verified-author gold checkmark on author bylines and profile pages.
    • "Last updated" relative-time tag on every city page and article.
    • New /changelog page so freshness is visible (and crawlable).
    • Admin dashboard now embeds a social-share preview validator (Twitter/X, LinkedIn, Facebook, Google).
    • Owner walkthrough + monthly health-check + final-audit docs published in docs/seo/.
  2. TrustContent

    Live social-proof bar + newsletter on every commercial page

    • Rotating live social-proof bar mounted on city web design, city app dev, /services, /portfolio.
    • Newsletter signup with welcome email + internal notification mounted on every commercial page.
    • Driving-directions snippet + Google Maps `dir/?api=1` link added below city map embeds.
  3. PerformanceSEO

    Performance foundation: budgets, RUM, image sitemap, cache policy

    • Bundle/asset budgets enforced in CI (initial JS ≤ 170 KB gz, total JS ≤ 700 KB gz, CSS ≤ 50 KB gz).
    • web-vitals RUM events fire LCP/INP/CLS/FCP/TTFB into GA4 with device + connection dimensions.
    • Prerendered HTML now serves with `Cache-Control: max-age=0, must-revalidate, stale-while-revalidate=300` + ETag.
    • New `/sitemap-images.xml` referenced from robots.txt and from the sitemap-index.
  4. SEO

    Sitemap-index, IndexNow, curated robots.txt, PWA manifest

    • /sitemap.xml is now a sitemap-index pointing at /sitemap-pages.xml, /sitemap-cities.xml, /sitemap-blog.xml, /sitemap-images.xml.
    • Per-bot allow/deny stances published in /robots.txt — answer engines allowed, training crawlers denied.
    • IndexNow key file at /4b8a3e9d2c1f5e7b6a0d8c4f2e1b9d5c.txt + helper at lib/seo/indexnow.ts.
    • PWA manifest published at /manifest.webmanifest, linked from both rendering trees.
  5. ContentTrust

    Trust pages launched: Awards, Press, Case Studies, Glossary

    • Awards & Certifications page documenting held credentials and applied-for accreditations.
    • Press & Partnerships page with media-inquiry routing and production-stack disclosure.
    • Honest Case Studies page with challenge / approach / outcome — no invented metrics.
    • Glossary launched with 32 plain-English definitions for web/app/SEO terms (long-tail seed).
  6. SEOService

    Next.js cutover, internal linking & breadcrumb pass

    • Next.js App Router routes now serve every public page with per-page generateMetadata.
    • "Service Areas in Utah" section added to the home and /services pages (20 city links).
    • Visible breadcrumbs on all 20 city pages match BreadcrumbList JSON-LD.
    • "Explore other Utah cities" cross-links added to every city page.

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